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Viva Brasil: A Cultural Celebration in Baltimore

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The rhythm of Brazilian music has the power to enliven all it touches, and this Saturday, July 19th, it will transform the Creative Alliance with a vibrant celebration of culture, community, and connection. For immigrants like myself, these moments of cultural recognition become lifelines, bridges that span the distance between home and new beginnings.

I was born in Brazil, in the city of Porto Alegre, and moved to Baltimore in 2018. Through my background in dance, I quickly connected with Baltimore’s dance community, and my friends, knowing my origins, enthusiastically told me about a Brazilian party at Creative Alliance, an annual carnival-themed celebration. In previous years, the event took place in February or March, during Baltimore’s winter, shortly after carnival season in Brazil. This year, the organizers decided to move the celebration to summer, aligning with Brazil’s seasonal rhythm, and it will take place on July 19th.

Discovering this event, with its high-quality music and energetic crowd, immediately filled my heart. As an immigrant, staying connected to Brazilian culture is deeply re-energizing for me. Brazil is a continental country where regional cultures maintain their unique identities, yet something powerful unites us: our love for the country and its traditions. The warmth, the joy, the desire to dance, all of this creates an atmosphere that transcends geography.

The Viva Brasil party has become an icon of Brazilian culture in Baltimore, drawing audiences from throughout the DMV area. I attended two celebrations before the pandemic, in 2019 and 2020, then returned in 2023 and 2024. For my husband and me, attending this party has become a cherished tradition.

Carnival in Brazil is one of the country’s most traditional holidays, occurring 40 days before Easter when many Christians maximize their enjoyment before entering a period of restraint and introspection. The celebration explodes with rhythms and dances that reflect the cultural diversity of Brazil’s regions. From samba in Rio de Janeiro to frevo and maracatu in Pernambuco, from axé in Bahia to carimbó in Pará, each place transforms the festival into a unique expression of identity and joy.

I grew up wearing costumes my mother prepared for children’s carnival, throwing confetti and paper streamers while listening to “marchinhas” (songs that are characterized by their simple, catchy melodies and playful, often humorous lyrics). During adolescence, I’d go out with friends to beach parties at the end of summer. In adult life, these celebrations inspired vacation trips to the southern seashore of Brazil, particularly within the state of Santa Catarina, to enjoy the extended holiday that sometimes lasted an entire week.

 

Batalá Washington DC is an all-women Afro-Brazilian band bringing the vibrant rhythms of Samba-Reggae and the spirit of Salvador, Bahia.
Batalá Washington DC is an all-women Afro-Brazilian band bringing the vibrant rhythms of Samba-Reggae and the spirit of Salvador, Bahia.
Pablo Regis at a previous edition of Sarau de Samba, a celebration of Afro-Brazilian music and dance.
The Viva Brasil party serves as more than entertainment; it functions as a cultural bridge, connecting the Brazilian diaspora in the DMV area while introducing others to the richness of Brazilian traditions.
Raquel Castedo

After attending my first Viva Brasil party at Creative Alliance in 2019, I became curious about who was behind the event’s production. That’s when I met Pablo and Kate from EducArte, the organization that now brings this long-running celebration to life. While EducArte has helped shape the event’s recent evolution, Viva Brasil was originally founded in 2005 by cultural producer and filmmaker Mari Gardner, in partnership with the Creative Alliance, the International Capoeira Angola Foundation, and Samba Trovão.

Founded in 2015 by Brazilian musician and arts administrator Pablo de Oliveira and dancer, scholar and educator Kate Spanos, EducArte fosters creative cultural spaces for the education, preservation, and practice of Brazil’s cultural traditions, while establishing Washington, DC, as an important destination for Brazilian artists to perform.

Pablo and Kate represent the kind of cultural ambassadors who understand that preserving traditions requires active creation of spaces where culture can live, breathe, and evolve. Their work with EducArte reflects a deep commitment to maintaining the vibrancy of Brazilian culture while making it accessible to new audiences.

The Viva Brasil party serves as more than entertainment; it functions as a cultural bridge, connecting the Brazilian diaspora in the DMV area while introducing others to the richness of Brazilian traditions. Since its founding two decades ago, the event has built a legacy rooted in community and cultural exchange, evolving through the vision of many dedicated organizers, performers, and educators. In a city like Baltimore, where communities often exist in parallel rather than intersection, events like this create opportunities for genuine cultural exchange.

For those who have never experienced Brazilian carnival, imagine a celebration where music becomes a universal language, where the boundaries between performer and audience dissolve, and where the simple act of dancing becomes a form of collective joy. The party captures this essence, transforming Creative Alliance into a space where the warmth of Brazilian hospitality meets the energy of Baltimore’s diverse community.

As we approach this year’s celebration on Saturday, July 19th, the event promises something special: EducArte is bringing its popular “Sarau de Samba” experience to Baltimore for the first time. This year’s format represents an evolution from previous parties, offering a more intimate, community-centered celebration of Afro-Brazilian samba tradition.

Led by Brazilian musicians Pablo Regis and André Coelho, “Sarau de Samba” offers an interactive evening of live music and dance. The ensemble will perform a lively mix of Golden Age samba, choro, modern pagode, and carnival rhythms. A beginner-friendly dance lesson with Mariana Triginelli will open the event, welcoming all skill levels, with or without a partner. Brazilian vocalist Rose Moraes, a São Paulo native, joins the lineup. Moraes has brought Brazilian music to global audiences and regularly headlines Creative Alliance’s sold-out Carnival concerts. Rounding out the celebration, Batalá Washington DC, an all-women Afro-Brazilian drum corps, will deliver Samba-Reggae rhythms inspired by Salvador, Bahia. The group blends cultural performance with a mission to empower women through drumming.

The Viva Brasil party stands as a testament to the power of cultural celebration to create community, preserve tradition, and build bridges between diverse backgrounds. This year’s “Sarau de Samba” format promises to deepen that connection, offering participants a cultural immersion. In a time when cultural exchange feels more important than ever, events like this remind us that music and dance remain powerful tools for connection and understanding. The Creative Alliance will once again become a Brazilian cultural embassy, pulsing with the heartbeat of Brazil, inviting everyone to discover that some of life’s greatest joys are found in the simple act of celebrating together.

Samba lesson at the Creative Alliance's Viva Brasil, 2019.
JP Silva, samba musician from Rio, at Viva Brasil in 2019.
Forró lesson at Viva Brasil, 2019

To learn more about the vision and passion behind this celebration, I reached out to Pablo de Oliveira from EducArte. The following interview was edited for clarity.

How did your partnership with Creative Alliance begin?

It began with Joshua Kohn, who was their Performance Director at the time. They already knew about us and reached out to see if we could participate in an event, maybe perform. I came, played music, and also brought in other activities like pre-show concerts and dance workshops. Over time, the relationship evolved. We started as performers and eventually became co-curators. We help select and bring in artists, not just from EducArte but from outside as well. For example, last year Dr. Tinku Bhattacharyya, the current Performance Director at Creative Alliance, wanted to do a Bossa Nova night, so we helped bring in musicians for that. It’s a long-standing collaboration. Every year, we talk about how EducArte can contribute, what we can bring to the party, and we always bring artists to the table.

What aspects of Brazilian culture really shine through in this event?

The musicality, of course. The joy and energy of Carnival. That sense of community and celebration. The dance. And also the gathering of people in Baltimore who love Brazilian music, it’s the longest-running Carnival party in the area, which is really special.

Who are some of your key partners?

Creative Alliance is the main partner, the event is theirs, and we collaborate. The artists we bring are part of our EducArte community. Some of our key collaborators include André Coelho, our percussion director; musicians Felipe Brandão, Carlos Rangel, Hugo Vasques. Kate Spanos is also a huge help with organizing everything. This year, we’re excited to feature singer Cissa Paz, who has been performing in the area for a while, along with DJ Marcela Biondo. The lineup also includes percussion group Batalá, as well as vocalist Rose Moraes. So yes, our biggest partner is Creative Alliance, and I’d say we’re one of their key partners too.

Sarau de Samba at Viva Brasil
JP Silva, samba musician from Rio, at Viva Brasil in 2019.
Singer Rose Moraes with Samba Trovão drummers at Viva Brasil in 2024.
We want to keep expanding and educating, through music, dance, and joy, about what Brazilian Carnival really is, and all the beautiful cultural expressions that come with it.
Pablo de Oliveira

Do you have any standout or special memories from past events?

One that comes to mind is when we did a mini-Carnival in the Creative Alliance restaurant space before the main show. It was all about traditional marchinhas, that was a really fun moment. Every year is memorable in its own way. We’ve had friends join us, like JP Silva, a samba musician from Rio. His participation was very special; he’s someone who really lives and breathes samba in Brazil. We’ve also brought our percussion ensemble and dancers for daytime workshops. It’s always a full experience.

Looking ahead, what’s your vision for the future of this event?

From EducArte’s perspective, we want to keep growing it and continuing the legacy. There hasn’t been another Carnival party in the region that’s lasted as long as this one. We want to bring in new artists, new formats, and showcase more than just the Carnivals of Rio and Bahia. There’s also Carnival in Recife, in the Amazon region, and even within Rio, there are different styles: samba enredo, samba de bloco, street samba. So we want to keep expanding and educating, through music, dance, and joy, about what Brazilian Carnival really is, and all the beautiful cultural expressions that come with it.

 

You can join in the celebration of Viva Brasil at the Creative Alliance Theater, Saturday July 19th at 7:30pm. Find more information and reserve your tickets here.

Header image: Batalá Washington DC, an all-women Afro-Brazilian drum corps

Photos courtesy of EducArte and Raquel Castedo

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