Accentuate the Positive: What Weekly seeks to eliminate the negative and support local arts. By Hannah Bruchman
PUBLISHED: AUGUST 18, 2010, Baltimore City Paper
Any new entrepreneur can attest: Starting a business is tough. The paperwork, the planning, not to mention even coming up with that one brilliant idea, thought up at board meetings, over drinks at a fancy restaurant—or in bed, drinking your morning coffee.
At least, that was the case with Brooke Hall and Justin Allen, the couple responsible for What Weekly, a local multimedia web site dedicated to documenting Baltimore’s art scene. After a year of throwing around ideas and brainstorming, something clicked for Allen and Hall: to start an artsy web site combining elements such as photography, video, and news stories, forming a completely new kind of news outlet—a sort of “hybrid,” according to erstwhile City Paper contributor Hall. The site was officially launched in January.
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